Introduction

BRAC, formerly known as the Bangladesh Rural Advancement Committee, stands as a global beacon of hope in the development sector. With its roots deeply planted in Bangladesh, BRAC’s social development initiatives have touched millions of lives, particularly among the most marginalized. What sets BRAC apart is its unwavering commitment to people-centered development—putting individuals, especially women and the ultra-poor, at the heart of every program.

---

Understanding BRAC's Social Development Approach

A Holistic Model for Human Empowerment

BRAC’s social development strategy is based on the belief that poverty is not just a lack of income—it is a multidimensional issue involving lack of education, healthcare, rights, and dignity. Therefore, BRAC takes a holistic approach that addresses economic, social, and human needs.

Programs are not implemented for communities, but with them. This participatory method ensures relevance, ownership, and sustainability. From improving access to education to strengthening community-based justice systems, BRAC’s model is built on trust, inclusion, and resilience.

---

Empowering the Ultra-Poor: The Graduation Approach

Lifting Lives Through Comprehensive Support

BRAC’s globally recognized Ultra-Poor Graduation programme is a breakthrough model in poverty alleviation. This initiative targets individuals living in extreme poverty—those who are often overlooked even by traditional aid programs.

Key Components of the Graduation Model:

• Asset transfers (such as livestock or seed capital)

• Skills training and mentoring

• Healthcare and sanitation support

• Financial literacy and savings groups

This integrated approach helps individuals move from extreme poverty to sustainable livelihoods with dignity and self-reliance.

---

Championing Women’s Leadership and Gender Equality

Women at the Core of Social Transformation

Gender equality is central to BRAC’s development mission. Recognizing that empowered women uplift entire communities, BRAC has long prioritized women-led solutions across its social programs.

Polli Shomaj: Grassroots Women’s Organizations

Through Polli Shomaj, BRAC supports local groups of rural women who advocate for justice, monitor local governance, and protect vulnerable members of their communities. These platforms have proven powerful in challenging gender norms and driving systemic change.

---

Building Stronger Communities Through Education and Health

Accessible Education for All

BRAC has established over 38,000 non-formal schools, reaching children who are excluded from mainstream education systems. These schools focus on inclusivity, especially for girls, and create a foundation for lifelong learning.

Community-Based Healthcare Solutions

BRAC-trained Shasthya Shebikas (community health workers) provide vital health services in rural and hard-to-reach areas. Their work includes:

• Basic health education

• Maternal and child health care

• Distribution of affordable medication

• Referrals to clinics when needed

This decentralized model brings healthcare directly to people’s doorsteps, improving overall well-being and reducing inequality in health access.

---

Extending Impact Beyond Borders

Global Reach, Local Relevance

From Afghanistan to Uganda, BRAC has replicated its social development model in various countries. Each program is tailored to fit the local context, but all share a common philosophy: empowering people to lead their own development.

Through adaptive learning, community involvement, and evidence-based practices, BRAC has become a trusted partner in solving social challenges across the Global South.

---

Conclusion: A Model of Human-Centered Development

BRAC’s social development efforts demonstrate that lasting progress comes not from temporary aid, but from investing in people’s potential. By fostering dignity, inclusion, and self-reliance, BRAC offers a powerful reminder: true development is about building systems that work for people—not just around them.

In a rapidly changing world, BRAC continues to inspire as a model of innovation, compassion, and impact—proving that sustainable development is possible when communities are placed at the center of change.